Erdem x HM Collection

Thursday, October 26, 2017

Every year I find myself anxiously awaiting the announcement of H&M's next designer collaboration. Although I try not to shop fast fashion too much, this special collection from H&M always seems to draw my interest (some more than others). 

I think what really did it for me in this collection is the impeccable dream like imagery that was captured by Baz Luhrmann in the campaign video. It really told a story and created a fantasy world where the clothes almost came to life in a way. Story telling of this magnitude is something I constantly strive to both create & consume. Which happens to be the main reason as to why I'm sharing my favorite picks from the collection here on the site.

Shop the full collection HERE

All images used are courtesy of HM.COM 


i didn't realize it was Baz Luhrhmann behind the campaign video, so good!!

samantha sheinson said...

So many beautiful colors and prints. I loved the collection.

Vanessa Ciliberto said...

such a pretty collection!

The Bandwagon Chic said...

Cool H&M collection.
It looks so chic

Much Love,
Zarrah | The Bandwagon Chic

Courtney Hardy said...

The collection is so pretty!! I love all these cool photos.

Jerad Michael said...

The collection is so good! Did you manage to snag anything?


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Unfortunately, I do not have much experience, I would like to hear your advice. Thanks in advance!

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